Marketing the Unholy Trinity
It is true that Apple is an innovative company. But its genius usually lies in the way it markets its products, not the revolutionary aspects of the products themselves. More often than not Apple manages to completely miss some critical aspects and focuses merely on what they managed to do right, not [...]

Apple dumps PortalPlayer, picks up Samsung
Portal Who?
A little over two weeks ago, Apple announced that it will be parting ways with long time chip supplier PortalPlayer. PortalPlayer has been at the heart of Apple’s ubiquitous digital media players since the very beginning, starting with their PP5002B chip, (a multi-processor, ARM-based chip) in [...]

Before I get into some bulk of the matter, some history. I am a die hard Windows user and I am not inclined towards Mac until the past few weeks where I have been doing some research on OS X. Some of the problems that I have with Mac is its expensive initial cost, softwares [...]