Moniker Madness
Apple has recently been taking steps to move away from the ‘Power’ lineup and ‘i-lineup’ to the ‘Mac’ lineup. The derivation of the name is simple enough. 1) If it is a Macintosh notebook, we get Mac(intosh) + (Note)Book = MacBook, and if it is a Pro(fessional) level product, you tack on the [...]

On the Go
In the past 5 years or so, cell phones have become more and more commonplace. It is no longer shocking to see 12-year olds to 80-year olds wielding cell phones and chatting away on the go. These phones are categorized based on what technology they use. 1G implies the use of analog standards, [...]

Marketing the Unholy Trinity
It is true that Apple is an innovative company. But its genius usually lies in the way it markets its products, not the revolutionary aspects of the products themselves. More often than not Apple manages to completely miss some critical aspects and focuses merely on what they managed to do right, not [...]

Apple dumps PortalPlayer, picks up Samsung
Portal Who?
A little over two weeks ago, Apple announced that it will be parting ways with long time chip supplier PortalPlayer. PortalPlayer has been at the heart of Apple’s ubiquitous digital media players since the very beginning, starting with their PP5002B chip, (a multi-processor, ARM-based chip) in [...]