Author Archive for Judith Kallos

It’s About How to Do Business Online

You could search and probably find someone willing to do what you need for the price you are willing to pay. You could also probably find a “solution” that requires only the amount of effort you are willing to provide to your project.
That doesn’t mean either is going to contribute to the health of your [...]

Keyword Tracking: WordTracker Service

“Target the wrong keywords and all your efforts will be in vain.”
Is this a service you can use? I think so. More often than not clients provide me keyword phrases for their site based on how they “want” to be found, or what they “think” potential customers will use. Knowing what folks actually are using [...]

“Articles” and Your Web Site

The online playing field morphs constantly as it has consistently for the past decade. The latest whiz-bang idea, method, strategy or cheat will get a buzz going so that anyone who it falls upon thinks it is the ticket to riches.

How Not to Look Spammy

We all hate spam and get way too much of it. Now that we have that out of the way it is important to realize that in our zest to minimize our spam, we are deleting legitimate e-mails. Two factors are at play – not reviewing your trash before you empty it and on the [...]

The Scoop on Files : Naming, E-mailing and Organizing Computer Files

Part of being online is learning certain basics so that you are not only informed and perceived as an individual who understands the technology in which you are participating but to also ensure those you communicate with have a pleasant and easy experience.

Domain Slamming

There is big business online taking advantage of what you don’t know. Better yet, taking advantage of what you won’t take the time to understand or read. We’re all rushed; not enough time in every day. Daily I hear folks who exclaim “Too much information!” when it comes to technology. That is the biggest challenge [...]

How to Identify and Handle Spam/UCE

Spam or UCE (Unsolicited Commercial Email) is the online equivalent to off-line junk mail. The difference being off-line one must identify their market, purchase a targeted mailing list to be effective, incur the cost of the printed materials of which the quality will determine how they are perceived (or phone charges if calling folks during [...]

Virus Fact: You Need to Be Virus Free

For years I have been advising and informing business men and women that they really “should” keep on top of the virus scene if for no other reason than to save themselves the grief a subsequent virus infection can cause. Those days are way over. You no longer have any choice; you need to make [...]

Benefits of Having a Blog

Blogs are here to stay! If your business doesn’t have a Blog you need to start planning on getting one running yesterday. Any professional company should be accompanied with a blog. Here are some benefits of having a blog :

Your Next Step Web Site Critique – The Truth Will Make You Stronger

Let’s be honest. Many site owners are not objective when it comes to their site–especially if they created it themselves. They’ve spent a ton of time and effort to create their site and they are proud of their work. Not to take away from anyone’s hard work, the simple fact is many sites are poorly [...]

Internet and Website Myths vs Realities

Just the Factoids . . .
“Doing business on the Web successfully takes capital, innovative leadership and execution, marketing savvy, perseverance, and the intelligent application of technology. As the Internet continues to speed the pace of change in the coming years, many aspects of business will be altered and transformed – but those guiding principles will [...]

The Questions You Have about Having a Web Site with the Unpopular Answers You Need to Succeed

O.K.. Ohhhh-Kaaaay. Okey-Dokey! Seems I am saying these words more and more often as potential entrepreneurs ask me questions about getting online, having a successful Web program, how to market effectively. Why am I okey-doking all over the place? Presumably I am asked these questions because I have years of successful experience, skills and expertise [...]

Autoresponder Hell!

Autoresponders are neato tools that allow incoming e-mail to you or through your site to receive an “automated response” almost instantly. We’ve all received these little acknowledgments – sometimes not even being aware they are automatically generated.

Don’t Attach That! Ask Before Sending Attachments

The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance [...]

Dos and Don’ts of Signature File Use

Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Before the Web, most generally had basic contact info and included their favorite quote to indicate their feelings or perspective on certain issues. Now, most will use their signature file as a quick identifier of who they are [...]