10 Steps to Increase Your Web Traffic (For Sure)

Boosting web traffic is every webmaster’s lasting dream . There are many articles on the web that give you insight. Some are good and some are decent. This article is the good parts of all those articles. So, in essence, this is a compilation of many good articles that talk about increasing web traffic. Here it goes.

1. Quality Content

The very first aspect that sticks out is the content. Quality content will drive boost your web traffic. You can specialize in a niche subject as long as you have an idea of how many people might be interested in that subject. If you do well with your niche subject matter, you could get some crazy traffic for being the only decent blog online with that type of content. On the other hand you could have widely used content, such as some aspect of technology, but add your own twist with your opinion or comparing/contrasting from other tech analysts.

A lot has been written about the optimal strategies for strong search engine rankings in terms of posting frequency and post length. But ignore that advice and write for human beings, not computers.

In terms of traffic building, timeless content connects with people at a deeper level than time-bound content. The latter is meant to be forgotten, while the former is meant to be remembered. We forget yesterdays news, but we remember those things that have meaning to us. So strive to write about meanings instead of happenings.

2. Good Web Design

Your blog has to have some style. Most web users are instantly turned off by tacky site designs or extreme neon colors. Users wont stay at a website too long if the layout or navigation annoys them. The goal is to have a unique blog, different than all the other weblogs on the net. The one thing that is really stressed is to make it easy for your readers to contact you. It shouldnt take a reader more than a click, if any, to find your email address or a contact form. This makes the reader feel like someone actually runs and cares about the website. An about page is also a great asset to have on a personal site or blog. The more a reader knows about you, the more they trust your content.

3. Technorati

Technorati is one of the best traffic providers for bloggers. It makes your blog much easier to find when people search by technorati tags. Technorati is also a large blog ranking engine. Based on the number of links to your blog from various websites, your blog is given a rank. The higher your rank the easier your blog is to find when people search for things. A higher rank gives your blog greater credibility in technorati.

4. Search engine optimization.

Most users find your site via search engines such as Google and Yahoo!. They type in an item of interest, hit the search key and find your site. That is, if your site is listed. The key to getting your site listed is something called search engine optimization (SEO). SEO includes a variety of semantic, design and technology enhancements that site publishers can implement in order to make it easier for search engines and users to find them. One caveat, however: Dont go overboard and start using tricks like keyword saturation. Search engines are only concerned with one thing–providing the best, most relevant results. As a consequence, most have built-in algorithms that ferret out tricks like that and in some cases, ban the offending sites from the list. So stick to the tried-and-true. And dont despair, but once your site is optimized, it may take a while to get picked up by the engines. On average, search engines take as long as six weeks before they even notice you and add you to their all-important results page.

5. E-mail newsletters.

E-newsletters are the ultimate Web traffic generators, especially for sites with strong content who are looking to build up their Web community. Just take that all-important content that youre sure your visitors need and send it to them directly, right to their e-mail inboxes. This is also an attractive option because it enables you to track how readers are interacting with your content. Do they just view the newsletter, or do they actually click on story headlines to read more? Savvy site publishers measure the results and then tweak their content resulting in even more site visitors.

6. Advertising.

Although some dispute the merits of banner advertising, recent studies have shown that it works in bolstering site traffic. Think about it. Todays professionals can spend nearly five hours of their working day connected to the Internet. Thats five hours of surfing Web sites that could have your banner ad attached. Another traffic-generating form of advertisement is pay-per-click, where you pay search engines to list your ads alongside search results. Both methods are proven to improve your site traffic.

7. Reciprocal links.

Reciprocal links are links with other sites that are generally related to yours. You link to a site, and that sites Webmaster returns the favor and links back to yours. It effectively adds another potent avenue for your site visitors to find and reach you. The best part is that once you have a reciprocal link in place, it seldom if ever gets taken down. Think about it — that’s free advertising practically for the life of your site.

8. RSS Feeds

RSS Feeds can boost traffic for your website. Search Engines are crawling websites and looking for fresh content. If you have an RSS Feed, you are getting up to the minute news stories. These constantly change whenever a new story comes out. The Search Engines will give you a higher Page Rank because it thinks your page is updated on a regular basis.

Blogs, RSS feeds, and articles distributed regularly to major host sites and distribution services actually rivaled the traffic of highly optimized top-ranking SEO and VRE sites. More importantly, traffic from blog, RSS, and article-driven traffic actually made twice as much income in sales and Adsense revenue than traditional SEO sites.

9. Post Often

Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.

10. Be Active on the Web

Read and comment on other blogs that are in your target niche. Don’t write things like “nice blog” or “great post.” Write intelligent, useful comments with a link to your blog. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.

Related posts:

  1. Become a Search Engine All-You-Can-Eat Buffet
  2. Get More Search Engine Rankings with Less
  3. Google should be unbiased…
  4. Friendly URLs
  5. Beating the Google Sandbox

Filed Under: Archive Categories

About the Author

Abhinav Kaiser is a certified project manager (PMP) and an expert in IT service management. He has been writing on several blogs for over 6 years and has been a source of inspiration for many budding bloggers. He recently started a blog, Abhinav PMP and his latest baby in the works needs special mention - Success Mantras. Click here if you need to get in touch.

Comments (8)

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  1. wobblog.com says:

    10 Steps to Increase Your Web Traffic (For Sure)…

    There are plenty of articles which talk about increasing web traffic. This article compares all those articles and picks out the best 10 points….

  2. A lot of people have been questionning the effeciency of technorati recently. Personnaly, It never really brought me much traffic, even if my blog has a pretty good position in the authority listing. Getting your content published on sites like DIGG (Reddit, Delicious, etc…) is also a great way to boost your visibility, and generate links on 100’s sites indirectly.

    Cheers!

    Kiltak
    [Geeks Are Sexy] Tech. News

  3. Alex says:

    Good article. Blogs are too often looked at as just a place to post your thoughts and comments while in fact they are a powerfull tool to generate income. Nice way to provide free info to people who need it and most of us need it bad :-)

  4. atomix says:

    Good advice, however I think in the future you should provide an article on generating newsletters as well as trackbacks.

  5. jc says:

    i don’t see the “step” we should take in “Step 4:Technorati”. It just tells us about Technorati, but doesn’t tell us what to do. Should we register for technorati?

  6. Register with Technorati and put in your blog details in it… It will do the rest…

  7. jc says:

    abhivav (comment number 6),
    when you say Technorati will do the rest, do you mean that simply registering with Technorati will increase our web traffic?

  8. Venkatesh says:

    I too expect the steps to increase Traffic

    venkatesh
    itesbpo.com

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